Anastasia Petrovich, head of the bonus GoldenAlfa program of CJSC Alfa-Bank (Belarus):
Alfa-Bank and the New Website company have addressed a difficult task. It was necessary to design the website of our bonus GoldenAlfa program so that it meet several requirements at once. The first requirement is that of the bank: the website has to be representative because GoldenAlfa is a program for special clients and it has to be visible from the first visit of the website. Besides, it has to be clear to new clients what concrete advantages this program has. Secondly, the requirement of clients is that the website should be convenient and clear, give a maximum of opportunities, but at the same time it should be simple in use. And, of course, it has to work equally well not only at computers, but also at tablets. And thirdly, there are requirements of partners of the program that the website should provide various options of the presentation of the companies entering the GoldenAlfa program. Conditions differ among different partners, and the range of services which clients of Alfa-Bank can use, is very big.
As a result we have received what was necessary for all: presentableness and convenience, simplicity and ample opportunities.